![]() Not bad for a post that includes the term “nominal gross domestic product.” When combined with the traffic at Konczal’s personal site, he says more than 100,000 people saw it in total. More than 56,000 people clicked on “The Complete Guide To America's Jobs Crisis And The Failure Of Monetary Policy Using Animated Gifs” at Business Insider, where Konczal originally posted it. The post, like nearly everything involving GIFs these days, proved remarkably successful. One moment he’s talking about Ben Bernanke, the next he’s showing his reader an animated loop of Ron Burgundy. “Is Bernanke all like this inside his heart?:,” Konczal wrote. The GIFs punctuated the piece instead of wonky charts, and they shaped Konczal’s writing. Guiding the reader through the history of the Fed’s monetary policy, and its potential future actions, Konczal uses GIFs taken from Rebecca Black’s “Friday” video, "Game of Thrones," "Napoleon Dynamite," "It’s Always Sunny in Philadelphia," "Parks and Recreation," "the Jerry Springer Show," "Glee," "Saturday Night Live," "30 Rock," Titanic, a Kardashian show (unclear which), Harry Potter, Beyonce’s “Single Ladies” video, "Full House," Anchorman, Mean Girls, Bridesmaids, several famous YouTube videos, and a handful of other places. What he assembled was an economic treatise unlike any other.
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